Five Four was started in 2002 as a business plan at USC (University of Southern California) by 21 year old students, Andres Izquieta and Dee Murthy.
Five Four is designed with a modern aesthetic, yet with a classic style that is timeless, yet forward. The collection is comprised of denim, sportswear, and footwear.
Since its birth in 2002, Five Four has opened a flagship store in the Los Angeles area and sells in over 500 stores throughout the USA.
In May 2012, Five Four launched the Five Four Club, a monthly mens apparel subscription service.