In a house on Menlo Avenue, two unsuspecting USC students became the best of friends. The spark that led to the beginning of something that would change the retail business. Andres Izquieta and Dee Murthy were equipped with an entrepreneurial spirit and wanted a brand that represented their lifestyle and beliefs - a brand that challenged rules and systems. Thus, Five Four was established in 2002.
Upon launch, a traditional retail model reigned supreme. Andres and Dee were at the mercy of department stores and their old-school process of buying apparel. The recession hit and they found themselves sitting on merchandise that retailers no longer “wanted.” They continued to evolve with the market as years passed when they came to a realization . . .
“The system almost beat us, so we beat the system.” In 2012, the founders realized they didn’t belong in a traditional retail model. So they revamped Five Four and took everything online, becoming a new destination that gave exclusive member-only access to their products. By doing so they revolutionized how men shopped, and became a pioneer in the menswear industry.
With an abundance of choices, fashion is often overwhelming. The Five Four man is smart, tech-savvy, and wants to live life to the fullest. We make it easy for our members to look stylish with minimal effort. Fashion should be simple, easy, and approachable.
Our design team is led by the award-winning New York designer Mark McNairy. McNairy and his team bring years of industry experience with a fresh eye for the menswear world, finding inspiration in just about everything. From their travels in Asia to local artwork, they’re infusing fresh creativity into everything they make--keeping your style ahead of the game.
Since Five Four is unrivaled in the digital space, designers love working with us. We have partnered with cutting edge designers and brands including Robert Geller and Mark McNairy--and have many more big-name collaborations to come.
We wouldn’t be where we are without our loyal members. They come first and foremost, and we make every decision with them in mind. We strive to inform, educate, and empower every single member that joins the Five Four Club. Their style journey starts with us.
Everything we create at Five Four is completed in-house by our loyal, hard-working team who hustle everyday to make s*** happen. All coming from different backgrounds, but united by the ideology that shopping should be easy and the progression of personalized fashion.